Engagement Matters Blog

RIRDC website wins award

Angela Schuster - Friday, February 22, 2013

Well, we're pretty chuffed here at SCG because the Rural Industries Research and Development Corporation's (RIRDC) new website has won Sitefinity's international award for the Best Government Website.   Read full post

The uptake of mobile devices in rural Australia

Angela Schuster - Thursday, December 13, 2012

If you're targeting rural Australia and you're not optimising email campaigns (and websites) for mobile devices then you're probably failing to engage with at least 30% of your target audience.   Read full post

Engaging with Social Media - A SlideShare Presentation

Angela Schuster - Monday, October 15, 2012

I've been getting quite a lot of requests lately to provide presentations on social media, the "how tos" as well as issues around reputation management.  Read full post

Twitter use in Australia

Angela Schuster - Friday, October 05, 2012

Twitter is becoming an increasing popular social media portal for businesses in Australia. There are numerous theories on how to best extract this value. Let’s have a look at some of the characteristics of Twitter use in Australia and how you can make the most of your account.   Read full post

eNewsletters and drugs (?!)

Clare Bagshaw - Friday, September 28, 2012

You may fail to see the obvious link between eNewlsetters and drugs, who wouldn’t? But Peter Shankman offers an entertaining comparison in his article “Need a better newsletter? Think like a drug dealer.”  Read full post

Social media policies protect your business

Clare Bagshaw - Wednesday, August 08, 2012

Whether we like it or not, social media is now part of our everyday, and increasingly our business, lives. Having recognised this more businesses are choosing to embrace social media and integrate it into their engagement activities.   Read full post

Buffet food warmer with LED screen and webcam

Angela Schuster - Tuesday, June 26, 2012

I was trying to decide if this post's heading should be "Buffet food warmer with LED screen and webcam" or "Why it's so important to proof your work".  Read full post

Boom time for internet start-ups - but beware

Angela Schuster - Monday, May 28, 2012

On the ABC News the other night there was a piece "Boom times for internet start-ups". I was surprised at the messages and found the piece painfully naive. It exaggerated the ease (and cheapness) with which people could outsource the development of their business idea (let's call the idea a widget).  Read full post

Marketing tactics - Keeping an eye on the bigger picture

Clare Bagshaw - Friday, December 30, 2011

Marketing tactics can play an important role in a successful marketing campaign; however they are not necessarily the golden ticket and it is vital to keep an eye on the bigger picture.   Read full post

Getting on the right app track

Clare Bagshaw - Friday, September 09, 2011

If you're wanting to ride the web app tidal wave and have considered some ways of making money from an app, it is time to recognise and negate some of the more obvious reasons why web apps can fail so you can make sure yours is successful.  Read full post


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